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Marketing Intelligence and Planning : Impact Factor & More
eISSN: 1758-8049pISSN: 0263-4503
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Marketing Intelligence and Planning Key Metrics
CiteScore 
5.4
SNIP
1.2
Topics Covered on Marketing Intelligence and Planning
Customer satisfaction
Brand equity
Brand relationship
Differential effects
Brand loyalty
Customer equity
Attachment theory
Social media
Corporate social responsibility
Word of mouth
Service innovation
Customer experience
Brand trust
Electronic word of mouth
Brand management
Marketing Intelligence and Planning Journal Specifications
| Overview | |
| Publisher | EMERALD GROUP PUBLISHING LTD |
| Language | English |
| Frequency | Bi-monthly |
| General Details | |
| Language | English |
| Frequency | Bi-monthly |
| Publication Start Year | 1983 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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Recently Published Papers in Marketing Intelligence and Planning
Investigating the responses of bystanding customers to loyalty programs: a moderated-mediation model
- 13 Dec 2024
- Marketing Intelligence & Planning
Examining the intention-behavior gap in consumer switching: the moderating role of switching costs
- 12 Dec 2024
- Marketing Intelligence & Planning
Influence tactics and marketing channel relationship management
- 5 Dec 2024
- Marketing Intelligence & Planning
The effectiveness of green demarketing campaigns: the moderating role of corporate social responsibility orientation
- 3 Dec 2024
- Marketing Intelligence & Planning
A holistic review of customer experience research: topic modelling using BERTopic
- 3 Dec 2024
- Marketing Intelligence & Planning
Don’t overdo it with blockchain – understanding the impact of blockchain on users’ security perception
- 3 Dec 2024
- Marketing Intelligence & Planning
Investigating the responses of bystanding customers to loyalty programs: a moderated-mediation model
- 13 Dec 2024
- Marketing Intelligence & Planning
Examining the intention-behavior gap in consumer switching: the moderating role of switching costs
- 12 Dec 2024
- Marketing Intelligence & Planning
Influence tactics and marketing channel relationship management
- 5 Dec 2024
- Marketing Intelligence & Planning
The effectiveness of green demarketing campaigns: the moderating role of corporate social responsibility orientation
- 3 Dec 2024
- Marketing Intelligence & Planning
A holistic review of customer experience research: topic modelling using BERTopic
- 3 Dec 2024
- Marketing Intelligence & Planning
Don’t overdo it with blockchain – understanding the impact of blockchain on users’ security perception
- 3 Dec 2024
- Marketing Intelligence & Planning
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FAQs on Marketing Intelligence and Planning
How long has Marketing Intelligence and Planning been actively publishing? 
Marketing Intelligence and Planning has been in operation since 1983 till date.
What is the publishing frequency of Marketing Intelligence and Planning?
Marketing Intelligence and Planning published with a Bi-monthly frequency.
How many articles did Marketing Intelligence and Planning publish last year?
In 2023, Marketing Intelligence and Planning publsihed 64 articles.
What is the eISSN & pISSN for Marketing Intelligence and Planning?
For Marketing Intelligence and Planning, eISSN is 1758-8049 and pISSN is 0263-4503.
What is Citescore for Marketing Intelligence and Planning?
Citescore for Marketing Intelligence and Planning is 5.4.
What is SNIP score for Marketing Intelligence and Planning?
SNIP score for Marketing Intelligence and Planning is 1.2.
Who is the publisher of Marketing Intelligence and Planning?
EMERALD GROUP PUBLISHING LTD is the publisher of Marketing Intelligence and Planning.
